Yael Naim is a French-Israeli singer-songwriter whose gentle, inventive music reached a vast audience through one breezy hit. "New Soul", released in 2008, is a sunny, la-la-la-driven piece of indie pop, and it became a worldwide success after Apple chose it to launch the MacBook Air, making Naim the first Israeli artist to reach the top ten of the US Billboard Hot 100.
She has continued to make thoughtful, well-regarded albums, often more introspective than that one buoyant single, but none have approached its reach with the wider public.
On streaming, "New Soul" sits near 213 million plays, while her next most-streamed track trails at around 25 million. That sends the ratio above 8, past our 5.0 line.
By our measure Yael Naim is a certified one-hit wonder, with the caveat that she is a serious, prolific artist whose catalogue runs much deeper than one song. It is simply that a single advertising placement lifted one cheerful track to global fame, far beyond the rest of her more reflective work, and on streams it has stood well ahead ever since. It is a familiar fate for an artist defined by a commercial: the world hears one bright thirty seconds and rarely goes looking for the deeper, quieter records behind it.